Blogs > SEOSEO & SERP TrackersPosted on Oct 17, 2022 by kevinlee

SEO is the action of increasing your website's exposure in SEs like Google, Bing, and Yahoo!, making SERP tracking crucial for checking your business's performance.

If you're interested in starting with a free SERP tracker, this piece will provide you with some pointers on locating an appropriate free tool that will help you track SERP efficiently and without wasting too much time.

What Is Search Engine Optimization (SEO)?

SEO, or search engine optimization, modifies how well a website or web page appears in a given search engine's natural or unpaid search results. In other words, it affects what a person sees when they search for something online. Many factors can affect your rankings in the SERPS, such as on-page optimization, backlinks, domain age, and more.

A SERP tracker is an application that allows you to track how many times your site appears in Google's search results per day and how high up it ranks on Google's first page. This can be invaluable information when determining what you need to do next with your site.

Why Use a Tool For Tracking SERPs?

We all know that SEO is a powerful tool for driving your website's traffic. If you're not doing SEO regularly, you're missing out on a vital aspect of digital marketing. As part of a complete SEO strategy, monitoring the keywords and search engine positions for your target keywords is essential. 

For someone who doesn't have the time or resources to invest in professional tools, SERP tracker free tools are an excellent alternative for those who want to test their rankings for free before investing in paid options. 

But even if you've been using SERP tracking software for years, there are still some benefits of using a free option. Some people may need to switch between paid and unpaid as their needs change (perhaps because they're trying to find low competition keywords but need help identifying which pages rank). 

Additionally, most freelancers or small business owners don't always have the budget to upgrade software packages or features constantly; switching between the two may be easier than committing to one full-time. 

Regardless of your circumstances, we hope this has given you insight into how easy it can be to get started with a no-cost tool like SERPs!

What Are Some Popular Free Tools For Tracking SERPs?

Some popular free tools for tracking SERPs include Google Alerts, RankChecker, and SERPSpy. 

The first two are browser extensions that allow users to follow specific keywords and get email alerts when those terms show up in search results or news reports. SERPSpy will enable users to see their website's rank on search engine results pages (SERPs) for various keywords. 

This service is convenient for small businesses that don't have the resources to pay for a monthly subscription. I also recommend a tool called SEMrush, which offers numerous features such as competitor research, organic keyword research, PPC Keyword research, and SEO audit. They offer both paid and free accounts depending on what you need. 

The final tool I want to mention is Screaming Frog SEO Spider Tool which helps crawls your site to help diagnose any possible technical problems with your site. It can simultaneously crawl single URLs or entire domains, files, and folders. It scans your HTML code for broken links, duplicate content, missing titles/descriptions, and more! 

You can export data about how many outbound links each page has to other websites, how many words there are on each page, or even how many images exist on a page. These statistics can optimize individual pages with better anchor text and targeted content leading to higher rankings.